About Edition Noto
The newly founded handbag label Edition NOTO combines Japanese aesthetic and Italian lifestyle: clarity and elegance characterize the design language, as does the quality of the stylish leather bags and accessories. Under the aegis of Managing Director Bernhard Hansl, with his young and dynamic design team, a collection of eight models in two to four shades of leather was created, which first became available in August 2014. The products are sold through the company’s own web shop and select dealers.
"The brand name NOTO carries the cornerstone of our design philosophy: purism, understatement, elegance," says Mr Hansl as he explains the company’s name. Its logo - unmistakable thanks to the recessed triangle in the T - can be found subtlety embossed on all products. The models are characterised by clear forms that focus on the materiality of high-quality lambskin. Fashioned from whole pieces of leather, few decorative seams detract from the basic shape of the bags. The minimalist design ensures timeless modernity and at the same time the androgynous quality of the collection. Nearly all accessories are unisex models that can accompany both men and women in everyday life for decades, with a focus on simplicity and utility.
"With Edition NOTO, we want to deliberately create a contrast to short-lived fashion accessories, whose half-life is only one season," says Mr Hansl, formulating the brand’s claim to durability and sustainability. "Our bags develop with their owners. Thanks to the supple quality of the material, which adapts to the body and the natural wear of the leather, they become an ever more personal companion."
The reduction to the essentials and the clear focus on functionality in design are reflected in the layout of the catalogue and of the website as well: everywhere you look, the young label embodies traditional values with a contemporary look.
All products from Edition NOTO are made of quality Moroccan lambskin. Finer than cowhide, it offers flattering quality and ease. The pre-tanned leather is re-tanned in Italy and dyed. "We use traditionally proven quality in material and workmanship in the manufacturing process. In Italy there is an incomparable know-how with regard to processing, which we absolutely put to use in products," explains Mr Hansl. Thanks to the aniline dyeing, the individual structure of the leather remains recognisable, and the natural surface receives over time an attractive patina. The leather is then sewn by hand.
The lining of all products is made of fine Italian canvas, which impresses the user with its comfortable texture. Quality zippers from Japan guarantee smoothness and long life, thanks to deburred teeth. The carabiner and eyelets used are browned and adapted to the colour of the zipper. Tailored to the leather colour of the bag model - clay, ash, amber and ebony - are the coloured seams, used as a design element. All product details can be found in the collection description.
