The newly founded handbag label Edition NOTO combines Japanese aesthetic and Italian lifestyle: clarity and elegance characterize
the design language, as does the quality of the stylish leather bags and accessories. Under the aegis of Managing Director Bernhard Hansl, with his young and dynamic design team, a collection of
eight models in two to four shades of leather was created, which first became available in August 2014. The products are sold through the company’s own web shop and select dealers.
"The brand name NOTO carries the cornerstone of our design philosophy: purism, understatement, elegance," says Mr Hansl as he
explains the company’s name. Its logo - unmistakable thanks to the recessed triangle in the T - can be found subtlety embossed on all products. The models are characterised by clear forms that
focus on the materiality of high-quality lambskin. Fashioned from whole pieces of leather, few decorative seams detract from the basic shape of the bags. The minimalist design ensures timeless
modernity and at the same time the androgynous quality of the collection. Nearly all accessories are unisex models that can accompany both men and women in everyday life for decades, with a focus
on simplicity and utility.
"With Edition NOTO, we want to deliberately create a contrast to short-lived fashion accessories, whose half-life is only one
season," says Mr Hansl, formulating the brand’s claim to durability and sustainability. "Our bags develop with their owners. Thanks to the supple quality of the material, which adapts to the body
and the natural wear of the leather, they become an ever more personal companion."